Once again, Apple has done it. The much-anticipated “Awe-Dropping” Apple Event 2025 was held on September 9, 2025, at the storied Steve Jobs Theater in Cupertino. As Apple announced its most ambitious product lineup to date, which included the iPhone 17 series, significant AI advancements, the Apple Watch Series 11, AirPods Pro 3, and much more, millions of tech aficionados watched from across the globe.

Don’t worry if you missed the webcast. Here is a detailed explanation of all that Apple has announced, along with what it means for you and why it is one of the most significant events in the company’s history.

How to Watch Apple Event 2025 Online

Apple made sure that everyone could watch its keynote. The livestream started at 10 AM PT (1 PM ET / 10:30 PM IST) and was available on:

• The Official Apple Website
• The Apple TV App
• Live Stream on YouTube

Apple posted the whole presentation to its official YouTube account for replay in case you were unable to watch it live.

📅 New devices go on sale on September 19, 2025, with pre-orders opening on September 12.

The Star of the Show: iPhone 17 Lineup

Apple finally unveiled the much-rumored iPhone 17 family, consisting of four models:

• iPhone 17

• iPhone 17 Air – Apple’s thinnest smartphone ever

• iPhone 17 Pro

• iPhone 17 Pro Max – the ultimate flagship

iPhone 17 Air: The Thinnest iPhone Ever

The biggest surprise was the iPhone 17 Air, measuring just 5.5mm thin while packing a gorgeous 6.6-inch OLED ProMotion display. It’s ultra-light, portable, and redefines Apple’s minimalist design philosophy. For a detailed look at Apple’s thinnest iPhone, check out our iPhone 17 Air full review.

iPhone 17 Pro & Pro Max: Power Meets Elegance

The Pro models got a massive refresh with a new horizontal camera island, sleeker form factor, and aluminum-glass hybrid frame (ditching titanium for lighter build).

• ProMotion 120Hz OLED panels across all models

• Triple 48MP camera system on Pro Max for professional-grade photography

• A19 Pro chip on Pro models (built on 3nm tech) ensures unbeatable speed

• Up to 12GB RAM and 256GB base storage for the Pro Max

iPhone 17 Colors & Pricing

Apple introduced exciting new shades:

• Standard Models: Purple, Green

• Pro Models: Blue, Orange

Pricing:

• iPhone 17 starts at ₹89,900 ($800)

• iPhone 17 Pro Max priced around ₹1.65 lakh ($1,250)

iOS 26 and Apple Intelligence

Highlights weren’t limited to hardware. With iOS 26 and the formal release of its Apple Intelligence AI suite, Apple pushed the envelope.

Liquid Glass User Interface

Across iOS, iPadOS, and macOS, the brand-new Liquid Glass design offers a smooth, contemporary, and glass-like experience. Apple’s most exquisite user interface to yet.

You’ll Love These AI Features

• Generative AI-powered smarter Siri
• AI-driven writing support and text summarizing
• Enhanced photo editing tools (remove objects, improve details instantly)
• Upgrades to real-time translation

Apple is placing a large bet on on-device AI to protect user privacy while enhancing the intelligence of your iPhone.

Apple Watch Series 11 & Ultra 3

The wearable lineup also received a significant upgrade.

• Apple Watch Series 11: Sleeker design, better battery life, new health sensors

• Apple Watch Ultra 3: Built for adventurers with extreme durability and outdoor features

• Apple Watch SE 3: Affordable smartwatch option with essential upgrades

Apple doubled down on fitness, health tracking, and outdoor performance, reinforcing the Watch as a must-have lifestyle companion.

AirPods Pro 3: Smarter Than Ever

The AirPods Pro 3’s built-in health monitoring capabilities took center stage.

• Sensor for heart rate
• Monitoring body temperature
• Adaptive Audio 2.0 with enhanced noise reduction

This signifies Apple’s move to create gadgets and wearables that are not only audio players but also health partners.

Other Announcements

Alongside the big stars, Apple quietly introduced:

• AirTag 2 – improved precision tracking

• Apple TV 4K (4th Gen) – faster chip, better visuals

These updates strengthen Apple’s ecosystem, making its devices more interconnected than ever.

What Apple is Phasing Out

To make room for the new lineup, Apple will discontinue:

• iPhone 16 Pro Max

• Apple Watch Ultra 2

• AirPods Pro 2

This ensures focus on the new-gen products while maintaining clear segmentation.

Why Apple Event 2025 Was So Important

There was more to this show than just flashy new gadgets. It symbolizes Apple’s change in strategy:

• AI Integration: Apple at last makes a significant contribution to the AI competition
• Design Development: The iPhone 17 Air establishes a new benchmark for portability and thinness
• Health & Lifestyle: Apple solidifies its position as a leader in health technology with the release of the updated Apple Watch and AirPods.
• Impact on Revenue: The iPhone 17 series is anticipated to bring in over $220 billion in FY 2026, with iPhones accounting for around 50% of Apple’s total revenue.

In summary, by integrating AI, design, and health into a single, seamless experience, Apple is future-proofing its ecosystem.

Final Thoughts

The Apple Event 2025 lived up to its “Awe-Dropping” name. From the impossibly thin iPhone 17 Air to AI-powered iOS 26, and the health-focused AirPods Pro 3, Apple has set a new benchmark in technology.

For Apple fans, this event was more than a launch—it was a glimpse into the future of digital living. If you’re planning to upgrade, mark your calendars for September 12 (pre-orders) and get ready to experience Apple’s next-gen ecosystem.